Monday, August 12, 2013

Everything Starts with Customers

Sometimes it's hard to put customers first. Sometimes we think that we first need to get everything else in place before we can take care of customers. I propose that it's usually the other way around.

I remember early in my career, I was asked to turn around a company from some serious problems. My suggested approach was "let's find better clients and sell more". Some of the more inexperienced executives were a little frightened at first, but as the projects came rolling in, everything gradually fell into place. (The moral of the story? It's usually better to divide a bigger cake, than to fight over one tiny piece.)

Customers first! is true in every shape and form. Start your day by talking to clients. Prioritize their needs before your own. When the phone rings, if it's a client, take it. Let go of everything else! If you're in a client meeting, make sure someone else is available to answer your phone.

Coming up is an exciting sales training seminar in Porsgrunn. You may want to attend. Why? Because if you want to fix your current problems, and they may not seem related, better and more business always seems to fix most of what we're struggling with.

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