Do you want the six bullets of marketing?
Wheter it be teaching children...
reaching out to a large group of people...
...or penetrating markets
long term influence is about the heart.
The heart and soul ignites when a simple thought triggers a lot of feelings and emotions.
All we need is something to unleash associative stimulus.
When feelings are stirred we're caught.
That's why the message needs to be dead simple.
A few words may be used in slogans and tag lines.
But much more convincing than persuasive words is the "stuff" that triggers emotions.
I group emotional triggers in six categories...
Pictures and Symbols
Rythm and Tune
Mix them with a bucket full of practice...
...and a lot of enthusiasm.
And you have a winning combination
IF you believe in your own product!