I know, I know, there are plenty of smart solutions that allow us to send SMS for free - today. But that's besides the point. My point is simple; there is in principle no difference between an SMS and an email. Thus "pricing" should be the same for both. Either we start paying for emails or the telecom business (i.e. in general) should quit charging its customers for sending SMS.
Free SMS should not be a unique selling point, but rather be a self evident offering!
I know, I know, it'll come sometime in the future. But again, that's besides the point. My point is simple; if there in principle is no difference between an SMS and an email, then it's time to start treating them the same - NOW. SMS has become and has been for a long time a cash cow product.
I know, I know, this blog post will neither matter much nor make a big difference. Again, that's besides the point. My point remains simple; there is no difference between an SMS and an email. With this I wanted to clearly state that the market place knows that telecom is in fact abusing its position. The market has grown accustomed to paying for SMS, but is now moving out of this paradigm. Whoever makes the switch to pricing SMS and email on equal grounds I will congratulate. However, I will not do so until that player also has taken the lead by influencing all other players in doing the same.