So I get a lot of questions about Twitter. Why? What? Who? How? ...and mostly why ;-)
Well, there are a lot of good reasons why you should make use of this tool. Maybe one way of explaining it could be by highlighting the difference between a Twitter search and a Google search.
When you search at Twitter, what you will find is typically real time information, i.e. you can follow opinions, questions, information, discussions about anything that's taking place right now - at this very moment (or recently). It allows you to participate, research, learn and collaborate in a completely different way. Simply put, Twitter is accessing information from a different angle, and there's a lot more speed to it.
Obviously, there's a lot more to it than this, and I'm still learning myself. For instance, people easily grow frustrated when making their first few searches at Twitter Search. Normally, they search for stuff and find... nothing. Two words of advice:
- Keep in mind what people are twittering about. When searching Twitter use words that especially interest you. You are more likely to find people and information with relevant information that way.
- Use the advanced search and/or make #-based searches. For instance #salestraining is an interesting topic i visit periodically.
If you look into it, you'll find that Twitter opens up a whole new world of selling, networking and innovating.