Our family discussed a very simple, yet powerful principle today. If we want real lasting happiness, then we should forget about the glory and recognition. The immediate reward of the good that we try to do isn't really what we're after. What we want is the feeling itself. The secret is to keep it a secret.
...and it's so much more FUN!
Maybe the most profound lesson of life is to do something good simply because we want to be and do good?