Did you ever taste Bergbys sennep (sennep = mustard in Norwegian)?
Seldom do we encounter a product that so effectively persuades consumer adoption --just by taste alone-- like this "niche mustard". It's the biggest in Norway, but is on a rapid incline and penetrates the market with a steady increase. Where does Bergbys sennep come from and how did it all begin? (Here's the short version.)
In the early 19th century, the Bergby family ran a small family business consisting of three hot dog stands in Telemark, Norway. In order to secure their customers and get as much repeat business as possible the family decided to make its own unique mustard.
The mustard did exactly what it was supposed to do. Customers kept coming back specifically stating: "It's not a hot dog if it ain't got Bergbys on it".
Over time, the customer base grew to such an extent that department stores wanted to offer Bergbys mustard along with other related food products. "The proof is in the pudding" and with Bergbys that's especially relevant. From the moment people got the taste of it, the jungle telegraph has been its primary reason for growth. Today, Bergbys mustard is famous for its widely applicable use in all kinds of foods and in every type of setting - not just hot dogs.
...and why am I sharing this story? I've never met a single US citizen that didn't like the taste of it. Crazy! In fact, they like it so much friends keep asking for privately sent shipments. This only means one thing; it's time to give the US market a chance, and I'm excited to share the latest news; "We're working on it" ;-)